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A focused front door
A calm sign-in with email, Google or Apple. The right side previews real dashboard cards, so the first thing a client sees is the value: their data turned into insights.
Performance Dashboard
One place for law firms to see how their website, SEO, calls and leads are performing, in plain language.
Challenges & Goals
The challenge
Law firms invest heavily in their websites and marketing, but the data that shows whether it is working lives in separate tools (hosting, SEO audits, call tracking, form submissions) and is full of technical jargon. Without a single view, it is hard for a firm to know what is working and what needs attention.
The goal
A dashboard any attorney can open and understand in seconds, while still giving The Casely Group’s team the depth they need to manage dozens of firms.
- 01
One source of truth
Bring web, SEO, speed, call and lead data into a single dashboard for each firm.
- 02
Plain-language metrics
Pair technical scores like RES, LCP and CLS with a clear status and a short explanation.
- 03
Attention at a glance
Use color-coded status and trends so what needs attention stands out without reading every number.
- 04
Built to scale
Serve many firms with a client switcher and one consistent, reusable component system.
Product Structure
The navigation mirrors the questions a firm asks: is my website healthy and fast, where are my leads and calls coming from, and what has happened lately. Each module lives in a persistent sidebar, with a firm switcher at the top so the team can move between clients without losing their place.
- 01
Overview
A snapshot of web, leads and SEO metrics for the selected firm.
- 02
Web Development
Site health and technical performance of the firm’s website.
- 03
Speed Insights
Real Experience Score and Core Web Vitals, on desktop and mobile.
- 04
Call Tracking
Incoming calls and where they come from.
- 05
Leads
Every lead with its source, date and status, searchable and filterable.
- 06
Reports
Periodic summaries of the firm’s performance.
- 07
Social Media
How the firm’s social channels are performing.
- 08
Email Templates
AI-assisted newsletters with per-recipient merge fields.
Overview
“How are we doing?” in seconds
Metrics are grouped the way a firm thinks about them: Web Development, Leads Report and SEO Metrics. Every card follows the same pattern: one number, its context and a status color.
Speed Insights
Technical scores, explained
The Real Experience Score sits front and center with a plain-language verdict (“Excellent: above 90”), a monthly trend, and the four Core Web Vitals, each with a progress bar and a one-line explanation.
Leads
Every lead, in one table
A dense but scannable table: a status dot, contact details, source icons (Google Ads, Meta, organic), date and quick actions, with filters, search and pagination for firms with thousands of leads.
Email Templates
Weekly updates, personalized at scale
An internal tool for the team: browse email jobs by status, preview each personalized email, then edit its merge fields, including the AI-generated introduction, before sending.
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